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Wyrdsmiths is a hypothetical book and games shop based in Bristol, specialising in genre fiction and tabletop games. Operating out of 74 Whiteladies Road, the shop sells books and games and hosts events including book clubs and rpg nights. There is a gaming space to the rear of the shop and a fully kitted out bookable events room. Positioning itself not just as a shop, but as a community space, Wyrdsmith pays a living wage and is cooperatively run.

The brand identity centres on a dragon icon and sketched wordmark. The adaptable branding system is shown here utilised across a range of uses, both digital and printed. Brand touchpoints in store would include review cards, instore signage, stickers/stamps on products and branded dice for events.

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